At New York Fashion Week 2022, Maison de Sabré introduced their new Hobo Bag with a high-impact activation that left a lasting impression. We partnered with three prominent local influencers to create three distinct campaigns, each highlighting the Hobo Bag’s unique charm and versatility.

These collaborations brought the Hobo Bag to life through the influencers' personal styles and creative storytelling, showcasing its elegant design and practicality in diverse, fashion-forward contexts. The activation seamlessly integrated the bag into the vibrant atmosphere of NYFW, offering a fresh perspective on modern luxury.